Dr. Brian Cassell is currently serving as Executive Director for MOON, an Innovation Veterinary Collaborative.  He is also founder and Managing Partner of the consulting firm Dynamic Veterinary Concepts (DVC), which provides management consulting services to companion animal veterinary practices, with a focus on referral practices.

 

Brian works primarily in the areas of business planning, strategy and operational management of veterinary practices.  He is a member of the American Veterinary Medical Association (AVMA), the Veterinary Emergency and Critical Care Society (VECCS), VetPartners, the American Animal Hospital Association (AAHA) and the International Veterinary Academy of Pain Management (IVAPM).  He participated in the Association of American Veterinary Medical Colleges (AAVMC) Foresight Project "Envisioning the Future of Academic Veterinary Medicine" in 2006, is a member of the VetPartners Specialty Practice Special Interest Group, was a featured presenter at the 2008 Veterinary Specialists in Private Practice (VSIPP) conference, and assisted with design and implementation of the VetPartners-NCVEI Referral Practice Benchmarking Survey.

 

Brian's primary consulting focus with DVC clients includes organizational design, real estate development / project management (including acquisition, non-traditional equity financing, emergency and specialty hospital design, construction management), business finance, business process design, key performance indicators, critical thinking, leadership development, human resources, clinical operations, business sale structure / exit strategy and strategic planning.

 

Brian received his B.A. in Zoology from Miami (Ohio) University and his DVM from the Ohio State University College of Veterinary Medicine.  Prior to his sixteen years of emergency and critical care practice in Annapolis, Maryland, as a clinical veterinarian, co-founder and owner, Brian's progression through clinical practice included time spent in mixed practice, general companion practice, and several years of emergency practice.

 

 

Suzanne Martin
Suzanne (Suzi) Martin is currently serving as the Consulting & Operations Manager for MOON, and Innovative Veterinary Collaborative.  She is also the Operations Partner of the consulting firm Dynamic Veterinary Concepts (DVC), which provides management consulting to companion animal veterinary practices, with a focus on referral practices.

 

Suzi works primarily in the areas of business planning and operational management of veterinary practices.  Suzi is a member of the the American Animal Hospital Association (AAHA) and VetPartners.  She was a featured presenter at the 2008 Veterinary Specialists in Private Practice (VSIPP) conference and she is also a certified DiSC Facilitator.

 

Suzi's primary consulting focus with DVC clients includes organizational design, business process design, key performance indicators, communication skills, critical thinking, skills-based training and performance management programs, client service, leadership development, human resources, clinical operations, and strategic planning.

 

In 1996 Suzi graduated from the University of Maryland Baltimore County with a B.S. in Biology.  In 1996 she also passed both the Maryland and National Veterinary Technician exams, and became a registered veterinary technician.  She has an extensive background in referral and general practice, as a technical employee and in a number of supervisory, managerial and director roles.  In 2006, she earned her M.S. in Management (Project Management focus) from University of Maryland University College.