Dr. Brian Cassell is founder and Managing Partner of the consulting firm Dynamic Veterinary Concepts (DVC), which provides management consulting services to companion animal veterinary practices, with a focus on referral practices.

 

Brian works primarily in the areas of business planning, strategy and operational management of veterinary practices.  He is a member of the American Veterinary Medical Association (AVMA), the Veterinary Emergency and Critical Care Society (VECCS), the Association of Veterinary Practice Management Consultants and Advisors (AVPMCA), the American Animal Hospital Association (AAHA) and the International Veterinary Academy of Pain Management (IVAPM).  He participated in the Association of American Veterinary Medical Colleges (AAVMC) Foresight Project "Envisioning the Future of Academic Veterinary Medicine" in 2006, is a member of the AVPMCA Specialty Practice Special Interest Group and was a featured presenter at the 2008 Veterinary Specialists in Private Practice (VSIPP) conference.

 

Brian's primary consulting focus with DVC clients includes organizational design, real estate development / project management (including acquisition, non-traditional equity financing, emergency and specialty hospital design, construction management), business finance, business process design, key performance indicators, critical thinking, leadership development, human resources, clinical operations, buisness sale structure / exit strategy and strategic planning.

 

As president and with a partner in 1991, he opened and operated the Anne Arundel Veterinary Emergency Clinic, Inc (AAVEC); an after-hours emergency and critical care veterinary practice.  As the practice grew, it became a multi-disciplinary referral center with tenant practices in cardiology, surgery, internal medicine, dentistry and ophthamology.  The practice provided high quality medicine and client service, skills-based employee performance management systems, pain management, internship programs and was open for emergencies and critical care on a 24/7/365 basis.  From 1997-1999, he led a project to acquire land and construct a new free-standing 12,000 square foot hospital, and managed the practice relocation.  This project involved a round of non-traditional financing by raising equity capital through a limited investment offering, in addition to the more traditional aspects of veterinary hospital design and construction.  Under Brian's leadership, the practice became one of the largest veterinary practices in the United States focusing exclusively on emergency and critical care medicine.  In September 2005, he sold his interest in the practice and the associated real estate.  At the time of the sale, AAVEC had provided care for more than 100,000 pets and their associated families over 16 years and had gross revenues of greater than $5M and total facility revenues of greater than $10M.

 

Brian received his B.A. in Zoology from Miami (Ohio) University and his DVM from the Ohio State University College of Veterinary Medicine.  Prior to his sixteen years of emergency and critical care practice in Annapolis, Maryland, as a clinical veterinarian, co-founder and owner, Brian's progression through clinical practice included one year in mixed practice in rural Indiana, one year in a two-veterinarian companion animal practice in western Ohio, followed by two years in emergency clinics in Cincinnati, Ohio and Winston-Salem, North Carolina.

 

 

Suzanne Martin
Suzanne (Suzi) Martin is Operations Partner of the consulting firm Dynamic Veterinary Concepts (DVC), which provides management consulting to companion animal veterinary practices, with a focus on referral practices.

 

Suzi works primarily in the areas of business planning and operational management of veterinary practices.  Suzi is a member of the National Assoication of Veterinary Technicians in America (NAVTA), the Veterinary Emergency and Critical Care Society (VECCS), the American Animal Hospital Association (AAHA) and the Association of Veterinary Practice Management Consultants and Advisors (AVPMCA).  She is a member of the AVPMCA Specialty Practice Special Interest Group, the AVPMCA Human Resources Special Interest Group and was a featured presenter at the 2008 Veterinary Specialists in Private Practice (VSIPP) conference.  She is also a certified DiSC Facilitator.

 

Suzi's primary consulting focus with DVC clients includes organizational design, business process design, key performance indicators, communication skills, critical thinking, skills-based training and performance management programs, client service, leadership development, human resources, clinical operations, and strategic planning.

 

Suzi worked as Director of Clinical Operations for the Anne Arundel Veterinary Emergency Clinic (AAVEC), a large (90 staff, 24/7 operations, >$5M gross revenues) emergency and critical care veterinary practice in Annapolis, Maryland, analyzing organizational strategy and budgets alongside two other directors and the managing practice owner.  She managed more than fifty veterinary support staff and was the primary liaison to the tenant specialty practices.  Previous to that position, she held positions as Technician Team Manager, Client Service Team Manager, as well as Technician and Supervisor over a 12-year span with AAVEC.  She also worked as a manager in an emergency practice startup in Michigan and as a Practice Manager of a medium-sized (four doctor) primary care veterinary practice in Virginia.

 

In 1996 Suzi graduated from the University of Maryland Baltimore County with a B.S. in Biology.  In 1996 she also passed both the Maryland and National Veterinary Technician exams, and became a registered veterinary technician.  In 2006, she earned her M.S. in Management (Project Management focus) from University of Maryland University College.